Beef and dairy producers will have the opportunity to show wounded veterans their appreciation, simply by buying Cydectin® Pour-On from Sept. 1 to Nov. 30, 2012. For each liter of CYDECTIN (moxidectin) Pour-On purchased, Boehringer Ingelheim Vetmedica, Inc. will donate $1.00 to Wounded Warrior Project (WWP). In 2011, Boehringer Ingelheim Vetmedica, Inc. donated nearly $200,000 to support Wounded Warriors through the Buck-a-Liter program. The money raised through the CYDECTIN Pour-On Buck-a-Liter Program is used to help support WWP's programs, which are uniquely structured to nurture the mind and body, and facilitate economic empowerment and engagement.
"We urge producers to once again help us support this outstanding organization and make a difference in the lives of injured service members," says Mike Randolph, senior brand manager for CYDECTIN at Boehringer Ingelheim Vetmedica, Inc. "We hope the Buck-a-Liter program will help WWP continue its outstanding work."
"Boehringer Ingelheim Vetmedica, Inc. and CYDECTIN is a unique partnership for us," says Adam Silva, chief development officer for WWP. "We're able to reach a population in America that we might not be able to reach with traditional methods, and that has a very positive impact on our organization's efforts." Producers are encouraged to visit their local veterinary clinic or dealer store to purchase CYDECTIN Pour-On from Sept. 1 to Nov. 30 to support WWP. For more information on the partnership, visit CydectinHonorsTroops.com or bi-vetmedica.com. Boehringer Ingelheim Vetmedica, Inc. (St. Joseph, MO) is a subsidiary of Boehringer Ingelheim Corporation, based in Ridgefield, CT, and a member of the Boehringer Ingelheim group of companies.
About the Wounded Warrior Project
The mission of Wounded Warrior Project (WWP) is to honor and empower Wounded Warriors. WWP's purpose is to raise awareness and to enlist the public's aid for the needs of injured service members, to help injured servicemen and women aid and assist each other, and to provide unique, direct programs and services to meet their needs. WWP is a national, nonpartisan organization headquartered in Jacksonville, Florida. To get involved and learn more, visit woundedwarriorproject.org.