Agency receives esteemed national award

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Even with 2015 in the rearview, broadhead, the Minneapolis marketing agency, is still reaping benefits from the year prior, recently receiving national recognition for its work on behalf of The Mosaic Company.

"Early on, we knew this project had the potential to yield compelling results," says Beth Burgy, president of broadhead. "This award reaffirms our belief that success is equal parts innovation and collaboration - both with clients and across agency disciplines."

In the face of stiff national competition, the agency's work for The Mosaic Company prevailed in the Interactive Content category at the Killer Content Awards (KCAs), hosted by Demand Gen Report. The KCAs - also known as the Finnys - were created to honor B2B firms that have challenged the status quo and raised the bar in content creation and campaign execution.

Designed to reach farmers during harvest - a time of year when most days are spent in the cabs of their tractors and trucks - broadhead created "The Great Yield Mystery," a 10-episode fictional podcast drama that communicated the importance of soil fertility in producing a better yield. The campaign generated nearly 179 million impressions and produced a 379 percent increase in engagement across Mosaic social channels. With the award, broadhead and Mosaic join such B2B giants as IBM, Dell, American Express, LinkedIn and Salesforce as 2016 winners.

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broadhead is a 90-person, Minneapolis-based marketing agency focused on inspiring connections between urban + rural. The agency also maintains teams in Atlanta, San Francisco and Washington, D.C. broadhead's diverse client base includes the Almond Board of California, Boehringer Ingelheim, Cargill, The Mosaic Company, sWheatScoop, and USDA.

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