Boehringer Ingelheim Vetmedica, Inc. provides free certification now through Nov. 20
From now through Nov. 13, producers and those affiliated with the cattle industry can take advantage of free Beef Quality Assurance (BQA) online certification at www.BIVI-BQA.com. This opportunity is possible through a partnership between Boehringer Ingelheim Vetmedica, Inc. (BIVI) and the check-off funded BQA program.
BQA helps those handling cattle learn better techniques and practices to make transporting, vaccinating and other on-farm practices go more smoothly. These practices help producers provide a higher quality product while minimizing stressful situations.
BQA also helps increase consumer confidence in the beef industry. By demonstrating that farmers care about the well-being of their animals, producers can show consumers that the industry responsibly raises a safe, wholesome and healthy beef supply.
"BQA certification gives producers an opportunity to talk about their commitment to raising a better quality product," said Dr. Scott King, director of marketing for the U.S. Cattle Business Segment at BIVI. "We are consistently hearing that consumers want more facts on how their food gets to the grocery store, so now is a critical time to share our BQA story."
All segments of the industry can benefit from becoming BQA certified, including producers from cow-calf, dairy, stocker and feedlot operations, and anyone affiliated with those segments. With an overall focus on animal handling and disease treatment and prevention, online certification modules are customized to meet each segment's needs. The Dairy Animal Care & Quality Assurance (DACQA) online modules satisfy the employee stockmanship training requirement included in the new FARM 3.0 program, which will be active in 2017.
Nearly 34,000 have enrolled in the BQA free certification program since BIVI partnered with BQA in 2013 - an impressive number that reflects both beef and dairy producers' commitment to producing a quality beef product.