ORIGO, a leading manufacturer of fat supplements for the dairy, swine and poultry markets, today announced the introduction of its new corporate tag line – Powering Livestock Performance™.
“Everyone at ORIGO is very excited about our new tag line,” noted Michael Hippert, chief executive officer. “We believe it captures how our dry and liquid fat supplements provide the energy needed for livestock to maximize performance and profitability.”
According to Hippert, the new tag line will begin appearing on ORIGO’s advertising, website and packaging in the weeks to come. In addition, it will be featured on the company’s new trade show display panels currently in development. “We plan on making the new tag line an integral part of our sales and marketing as we continue to grow and expand into new markets throughout the United States.”
One impetus for developing the new tag line centers around the U.S. Food & Drug Administration’s Food Safety Modernization Act (FSMA). “With livestock supplement manufacturers under increased scrutiny to adhere to new regulations, we believe our long track record of unsurpassed quality control will give our products a differential advantage over others in the marketplace,” Hippert explained. “Unlike some companies, we guarantee the fat content of all our products and only source ingredients from reputable domestic suppliers.”
To learn more about ORIGO and its complete line of fat supplements, please visit www.origofat.com.
ORIGO, formerly named Tri-State Grease & Tallow Co. Inc., was founded in 1967 by Lawrence Hippert, Jr. as a collector of restaurant grease throughout Minnesota and surrounding states. The company quickly grew into a major force in the grease recycling industry, which led to a sale of its accounts in 1978. Immediately, the company shifted its focus to animal nutrition, where there was a growing need for fats and oils in livestock diets. Sourcing and blending of different animal fats and vegetable oils grew quickly, and before long, ORIGO become a leading supplier to feed mills and farmers. Working with livestock nutritionists, ORIGO delivered specific liquid formulations for swine, dairy and poultry by truck and rail. In 1990, the company observed a need for fats and oils in dry formulations, so a prilling tower was erected and product is now sold in bags and totes to distributors and feed manufacturers. With the passing of Lawrence Hippert, Jr. in 2000, his two sons took over management of the company. ORIGO president Bruce Hippert has worked for the company since he was 15 years old, and chief executive officer Michael Hippert joined the company in 1990. The company continues to improve its product line as new research brings about the need for new and improved formulations. ORIGO takes great pride in customer service and is committed to maintaining its reputation as an honest, price-competitive supplier. For more information about ORIGO and its products, please visit www.origofat.com.