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Allflex USA, part of the Allflex Group, global leader in animal identification and traceability systems, today announced the promotion of Chuck Rogers to Northwest Regional Manager. In his new role, Rogers will be based in Boise, Idaho, and will oversee Sales and Marketing and technical responsibilities for Washington, Oregon and Idaho.“We are excited for Chuck to move from our technical team to our field team,” says Jon Becerril, Allflex National Sales Manager. “Our customers will benefit from his extensive knowledge of our electronic identification products and his 11 years of service to Allflex customers.”A native of Washington State, Rogers served our country as a U.S. Navy aircrewman and helicopter crew chief for nine years. After his service, he attended Fullerton College and transferred to DeVry Institute of Technology in Pomona, Calif., to pursue studies in electronics and electronic engineering. He has been a member of the Allflex technical team and manager of that department supporting our electronic identification products. This has given him the skills needed to help producers better utilize electronic identification in various industry applications.“It’s exciting to be part of an industry that is utilizing both traditional animal identification and electronic based technology to better manage animals. I’ve been fortunate to interact with some of the most progressive operations and help with their use of all forms of identification, through my technical role,” said Rogers. “This is a great opportunity, and I look forward to my new role.”