The Michigan Milk Producers Association (MMPA) launched Heritage Ridge Creamery as its Indiana cheese plant’s new brand today, during a community Customer Appreciation Day event.
The new brand reflects both the heritage of the plant in its Amish community and the robust 100 year history of MMPA as a farmer-owned cooperative.
“With our acquisition of the Indiana cheese plant last fall, we were enthused by the opportunity to diversify our product portfolio and develop a brand owned by our dairy farmer members,” Joe Diglio, MMPA general manager, said. “Our new Heritage Ridge Creamery brand demonstrates our commitment in expanding our presence within the dairy industry while embracing the legacy of the community.”
Today customers visited the Heritage Ridge Creamery store, enjoying free ice cream made with a steam powered engine, activities for children and store specials during the Customer Appreciation Event.
The Heritage Ridge Creamery brand will market cheese produced at the Middlebury plant and sold in the on-site retail store. An online store is currently in development and expected to go live later this year at heritageridgecreamery.com. The facility produces Colby cheese, a softer, milder flavored cheddar cheese, in addition to Colby-Jack, Cheddar, Pepper-Jack cheese and other flavors.
The acquisition last year positions MMPA to further explore expansion opportunities at the Middlebury plant location in the future, starting with the launch of this new brand and internal improvements in plant operations. The facility currently processes approximately 400,000 pounds of milk per day into longhorn and deli horn cheeses, and is operated by MMPA’s wholly-owned subsidiary, Middlebury Cheese Company, LLC.
The Michigan Milk Producers Association—established in 1916—is a member-owned and operated milk marketing cooperative and dairy processor serving approximately 2,000 dairy farmers throughout Michigan, Wisconsin, Ohio and Indiana.