Beck Ag, Inc., a company dedicated to providing measurable Go-To-Market solutions for agriculture companies and organizations, is expanding its management team with a well-known agricultural sales, marketing and training veteran. Agricultural sales and marketing expert, Dave Dell, has joined Beck Ag as vice president for Go-To-Market Solutions.
“Beck Ag is extremely pleased and fortunate to have Dave’s vast experience and expertise become an integral part of our team,” said Stephanie Liska, president and CEO of Beck Ag. “Dave’s background allows for his expertise to be used as a consultant working with clients to develop and execute a comprehensive Go-To-Market strategy and, when and where appropriate, utilizing Beck Ag’s strong AG IQ™ customer intelligence and proven experience-sharing tactics.”
Founded in 1997, Beck Ag made its mark specializing in facilitating conversations with ag professionals allowing peers to connect with each other, as well as with top industry experts, to enable sound decision-making about products, services and solutions. Currently, Beck Ag showcases five primary capabilities which clients can utilize individually or in tandem: Strategic Planning and Facilitation; Market Insight and Research; Market Instruction and Training; Market Influence; and, Market Intelligence.
In his 40-year career, Dell spent over 30 years with New Holland serving in a variety of division management capacities including sales and senior product marketing director for tractors, hay & forage equipment, tillage & seeding equipment and general manager of after-sales. He also has held sales and marketing management positions with Wenger Feed Mills, Lebanon Seaboard Corporation and, most recently, with Brock Grain Systems. In 2016, Dell was named “Outstanding Alumnus” in the College of Agriculture at Pennsylvania State University for his life accomplishments and outstanding service and support of his alma mater.
About Beck Ag, Inc.
Beck Ag was formed in 1997 by John Finegan and Charlie Beck. Beck Ag began helping clients and their customers initiate and participate in meaningful conversations with each other, with the ultimate goal of making each conversation beneficial to their clients’ business. Headquartered in Wayne, Nebraska, Beck Ag provides agricultural marketing strategies that change behavior, accelerate product and services adoption and drive sales.