"We put together our advisory board to help us continue to make Rice Dairy the strongest company it can be," said Brian Rice, founder and co-owner of Rice Dairy. "We want to achieve this by soliciting external ideas and thinking and then incorporating those into our decision-making and strategy."

The Board includes Jim Oliff, Fritz Hirsch, and Andrew Friedman, all leaders who have made a significant impact in their respective companies and industries.

Jim Oliff is an experienced Board of Directors member, who notably served on the CME Board for more than 30 years. He has also served on the boards of listed small cap, large cap, and not for profit organizations in both the U.S. and the U.K. A Northwestern University School of Law graduate, Jim has a proven history in options and derivatives, strategic planning, financial technology, and risk management.

Fritz Hirsch is the CEO of the U.S. division of MAM, a designer brand for baby care products, as well as an experienced Board of Directors member with a successful history of working in the consumer goods industry. Prior to joining MAM, he served as the CEO of Sassy, Inc., a baby toys manufacturer, for more than 20 years. Fritz is a "tremendous CEO" who brings "sound business best practice insights" to the board, said Rice.

Andrew Friedman is the senior vice president and co-founder of Redwood Logistics. He founded the company in 2001 to provide a more tailored, customer-centric solution and over the years, has helped drive the company's growth. His vision and leadership led to his nomination as a 2007 Ernst & Young Entrepreneur of the Year finalist. He brings to the Rice Board a deep knowledge of logistics and technology, as well as the experience of growing a company from scratch.

"We hope our advisory board can help us grow, learn, hold us accountable, network, and add value to ourselves and everyone we work with," said Rice. "And have some fun in the process."