The Wisconsin Milk Marketing Board (WMMB) is driving consumer awareness and conversation around Wisconsin dairy products this season with the Holiday issue of Grate. Pair. Share., a free online magazine about cooking and entertaining with Wisconsin cheese.
Grate.Pair.Share is one of the consumer facing campaigns funded by Wisconsin dairy farmers and coordinated by WMMB. The dairy farmers that fund this program can see their dairy checkoff dollars at work through the reach and impact of this promotion in the foodie community across the nation.
“We have already reached a record number of people this year with the Summer and Harvest issues of Grate.Pair.Share. so we are optimistic about the future of this publication,” said director of producer communications at WMMB, Brenda Murphy. “This is a great way to educate consumers about the high quality products that come from the Wisconsin dairy industry.”
Each issue of Grate.Pair.Share. features original recipes for entertaining and cheese pairing tips. Easy to follow recipe videos from WMMB’s Wisconsin To Table video series inside the magazine make it simple to cook for a crowd.
Visit GratePairShare.com to see the new Holiday issue of Grate. Pair. Share. and watch the latest videos from the Wisconsin To Table video series. For more information on your dairy checkoff dollars at work, visit WMMB.com.