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Filament announces the promotion of Jenny Martin to Director. Martin will be working with the company’s leadership and executive teams to assist with client services and business development.

“Jenny has been a tremendous member of the Filament team, and a major contributor to our success,” says Ed Peck, president of Filament. “Filament’s passion is to help our clients strategically navigate various marketing challenges by digging into their marketplace and understanding their target audiences. Jenny epitomizes this passion. Her leadership, client excellence and overall dedication to Filament have been a key part of our business success.”

Martin joined Filament in 2010 as a marketing executive and has been a senior marketing manager since 2013. Her passion and enthusiasm for agriculture have allowed her to be a key business leader and mentor.

Jenny grew up on a registered Holstein dairy farm in Monticello, Wis. She is past president of the National Agri-Marketing Association (NAMA) – Badger Chapter and former board member of the Wisconsin Agricultural and Life Sciences Alumni Association (WALSAA). Jenny has been an active volunteer and leader within the Wisconsin Farm Bureau Federation receiving the Excellence in Agriculture award. She was recognized as the Association of Women in Agriculture Outstanding Alumni. Jenny and her husband Tim and their two children, Brody and Brielle reside in Johnson Creek, Wis.

Founded in 2004, Filament is a strategic marketing and management firm focused on the advancement and success of its clients. Strongly and specifically involved in dairy, livestock and general agricultural industry markets, Filament works closely with clients seeking innovative marketing ideas and insight. Filament’s expertise is built on continued, hands-on involvement in the agriculture markets it serves and its dedication to strong client relationships.