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SCR is pleased to announce today that Travis Towns has been promoted to Midwest regional manager. In his new role, he’ll assist customers in North Dakota, South Dakota, Nebraska, Minnesota, Iowa, Missouri, Wisconsin and Illinois. Towns is based in Madison, Wisconsin.

“Travis has shown incredible depth and skill as a member of our technology team. We feel his ability to assist our sales team is too great an opportunity to pass up and are thrilled he’s willing to take on a new challenge,” says Dennis Dynneson, SCR sales manager.

“SCR translates data into usable reports that change health management and monitoring,” adds Dynneson. “SCR’s tools provide dairy farmers with the ability to manage cows and make them profitable and comfortable. Travis excels at helping customers obtain the most value from these tools.”

A native of Janesville, Wisconsin, Towns is a 2012 graduate of Beloit College in Beloit, Wisconsin with an emphasis in economics and management. For the last three years he’s been a valued team member of SCR, installing and supporting animal health monitoring systems. His dairy farm background is extremely valuable in all aspects of SCR’s business. Combined with Towns’ keen interest in production from a business perspective, he brings a unique blend of skills to the team.

“I’ve seen what SCR technology can do on our own farm, as well as the customers I’ve supported and cultivated,” says Towns. “I’m excited to take the knowledge I’ve gained to share with a larger audience through my sales role. SCR systems are tremendous tools for modern dairy producers; I’ve seen the incredible results we can generate on-farm.”

You can email Towns at or call (608) 260-5266.

About SCR
Building on over 35 years of meaningful innovation, SCR is the leading pioneer of Cow and Milking Intelligence. Monitoring millions of cows worldwide, our data-driven solutions are trusted by successful dairy farmers to deliver the insights and analytics needed to optimize the productivity of every cow. Improving efficiency and driving growth, we help to ensure a secure and prosperous future for their farms and families. As part of the Allflex Group, the world leader in design technology, manufacture and delivery of animal identification, management and monitoring systems across all production animal species, SCR has world-class capabilities, resources and reach. To learn more about SCR, visit SCR. Make every cow count.