Busch’s Fresh Food Market partnered with local organizations including United Dairy Industry of Michigan (UDIM) and Michigan farmers to reduce the need for milk within the community and raised 53,611 gallons of milk. These donations will go to Forgotten Harvest, Food Gatherers, and other local food banks.
"This was a community-based effort," said Todd Robinson, marketing director. "We're pleased to see such amazing results."
The drive ran from March 12 to March 25 at all Busch’s locations and any MyWay guest who donated two or more gallons of milk in the same transaction were automatically entered to win a Detroit Pistons gift package, which includes a variety of fan gear and four tickets to the game at Little Caesars Arena on April 6 at 7 p.m.
Additional store contests were also held among Busch’s employees and store managers to encourage associates to beat last year’s goals and promote the value of giving back.
"This is over 12 truckloads of milk," said Kathi Eckler, RDN, executive director, marketing and communications, UDIM. “This number is unbelievable, and truly going to make a difference."
About Busch’s Fresh Food Market
Busch's Fresh Food Market, which opened its doors in 1975, has now grown to 17 area stores. Busch’s continues to be Michigan's hometown local food market providing quality, value, convenience and personal service. Busch's prides themselves on offering exceptional, specifically chosen products, gourmet foods and farm-to-table produce.
Busch’s Fresh Food Market currently has 17 locations in Ann Arbor, Clinton, Carleton, Canton, Dexter, Farmington Hills, Livonia, Novi, Pinckney, Plymouth-Northville, Rochester Hills, Saline, South Lyon, Tecumseh, West Bloomfield, and Brighton. Please visit buschs.com for more information. Follow Busch’s on Facebook, Twitter, and Instagram.
About the United Dairy Industry of Michigan
The United Dairy Industry of Michigan (UDIM) is dedicated to serving Michigan’s hard-working dairy farm families and promoting Michigan’s locally produced dairy products. UDIM is the umbrella organization for the American Dairy Association and Dairy Council of Michigan. These non-profit organizations provide dairy product promotion and nutrition education services on behalf of their funding members