April 20 2018 01:12 PM

Verdesian Announces New Mission Statement and Renewed Focus on Grower Nutrient Use Efficiency Solutions

The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard’s Dairyman.

Verdesian Life Sciences has announced a reformulation of its mission, positioning statement and approach in order to create a more mission-driven organization committed to providing sustainable nutrient use efficiency (NUE) solutions for farmers and growers.

Throughout 2017 and 2018, Verdesian has stepped up recruitment of top scientific, sales and marketing talent committed to sustainable nutrient use efficiency, increasing its technical sales and development department by 15% to provide greater access to Verdesian technologies and science.

Verdesian has launched a number of new nutrient use efficiency technologies over the past year for both row crop and specialty crop growers along with a number of planned launches in 2018 and 2019.

Verdesian is further demonstrating its commitment to nutrient use efficiency farming practices with the launch of the Verdesian Performance Guarantee in 2017, which provides growers and retailers using AVAIL® Phosphorus Fertilizer Enhancer and/or NutriSphere-N® Nitrogen Fertilizer Manager technologies a simple guarantee that if they don’t see a yield performance increase enough to cover the cost of those technologies, Verdesian will cover the cost.

Verdesian is a 4R Nutrient Stewardship Partner with The Fertilizer Institute leading the effort to improve crop performance and soil health and cleaner air and water by applying the 4R principles: Right Source, Right Rate, Right Time, and Right Place for fertilizer nutrients. Verdesian is expanding its collaboration work with American Society of Agronomy, The Soil Science Society of America and other leading global agricultural institutions to drive greater agricultural efficiency production.

About Verdesian
Verdesian Life Sciences enables a sustainable future for farmers through nutrient use efficiency (NUE™). Grown from the ground up in 2012, Verdesian Life Sciences offers farmers and growers biological, nutritional, seed treatment and inoculant technologies that maximize performance on high-value row crops and specialty crops, as well as turf and ornamental plants.

As a 4R Nutrient Stewardship Partner, Verdesian is committed to researching and developing environmentally and financially sustainable products. Further information about Verdesian is available at www.vlsci.com.