The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard’s Dairyman.

Sena Pereira
SCR is pleased to announce today that Sena Pereira has been hired to manage its Western Region. She will assist customers in California, Nevada, Arizona and Utah.

“Sena is a friend of the dairy industry, possessing exceptional sales and service skills. She is well-versed in dairy management systems. And her cow knowledge, coupled with SCR technology, will be valuable for our current and future customers,” says Dennis Dynneson, SCR Sales Manager. “We look forward to Sena’s addition to our team.”

SCR translates data into usable reports that change health management and monitoring. Our tools provide dairymen with the ability to manage cows more efficiently and make them profitable and comfortable at the same time,” Dynneson adds.

Prior to joining SCR, Sena served as a premier account Manager for Alta Genetics and as a technical support manager for Valley Ag Software, where she worked directly with producers to improve their use of feed management software. Her career has focused on helping cows perform better.

“I’m excited to continue working with progressive dairymen,” says Sena. “Monitoring technology is a big part of the future for dairies and I’m excited to join the industry leader.”

Sena earned a Bachelor of Science degree in Agriculture Business from California State University, Fresno. She resides in Las Vegas, Nevada, and can be reached at (702) 802-8012 or by email at

Building on over 35 years of meaningful innovation, SCR is the leading pioneer of Cow and Milking Intelligence. Monitoring millions of cows worldwide, our data-driven solutions are trusted by successful dairy farmers to deliver the insights and analytics needed to optimize the productivity of every cow. Improving efficiency and driving growth, we help to ensure a secure and prosperous future for their farms and families. As part of the Allflex Group, the world leader in design technology, manufacture and delivery of animal identification, management and monitoring systems across all production animal species, SCR has world-class capabilities, resources and reach. To learn more about SCR, visit SCR. Make every cow count.