June 22 2018 02:59 PM
The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard’s Dairyman.

Our video exposing how food companies come up with their bizarre, 'naturally' confusing labels has now reached over 1 million views! Thanks to views and shares by our supporters and followers, we've been able to shine a bright light on the ridiculous labels we see every day.

Produced in partnership with Emmy-winning production company Funny Or Die, the video features two food executives – one from a milk company and the other from a marketing agency – scheming over the best way to separate their brand from the rest of the pack. The result of their scheming is that shoppers pay a high price as they encounter increasingly ridiculous deceptive and misleading food labels, from unnecessary “non-GMO” labels to the ridiculed “natural” label and everything in between.

If you haven't already enjoyed a laugh, please watch and share with your networks now to help continue spreading awareness of these deceptive and unnecessary labels.