The goal of NDC’s eighth annual competition is for students to develop a dairy or dairy-based product to satisfy consumers’ desire for performance nutrition. Insights related to this area indicate:
- 75 percent of U.S. adults are current or potential consumers for sports and nutrition food and beverages
- Looking or feeling good, maintaining/improving strength and losing or maintaining weight are among the top motivators across gender and age groups
A judging panel consisting of experts from across the dairy industry will award $16,000 in cash prizes: $8,000 (first place), $5,000 (second) and $3,000 (third). Winning teams will be recognized at the American Dairy Science Association’s annual meeting in June.
About National Dairy Council
For 100 years, National Dairy Council (NDC), the non-profit organization funded by the national dairy checkoff program, is committed to nutrition education and research-based communications. NDC provides science-based nutrition information to, and in collaboration with, a variety of stakeholders committed to fostering a healthier nation, including health professionals, educators, school nutrition directors, academia, industry, consumers and media. Established in 1915, NDC comprises a staff of registered dietitians and nutrition research and communications experts across the country. NDC is dedicated to promoting child health and wellness through programs such as Fuel Up to Play 60. See more at: www.nationaldairycouncil.org
About Dairy Management Inc.
Dairy Management Inc.™ (DMI) is funded by America’s nearly 40,000 dairy farmers, as well as dairy importers. Created to help increase sales and demand for dairy products, DMI and its related organizations work to increase demand for dairy through research, education and innovation, and to maintain confidence in dairy foods, farms and businesses. DMI manages National Dairy Council and the American Dairy Association, and founded the U.S. Dairy Export Council, and the Innovation Center for U.S. Dairy.