The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard’s Dairyman.

Filament and Grade A Strategies are excited to announce the merger of their two firms under the Filament brand, elevating both agencies passion and focus on animal agriculture and marketing excellence.

“This union broadens the strategic perspectives and marketing capabilities of Filament while deepening the focus on animal agriculture,” says Ed Peck, president of Filament. “Jon Anderson is a long-time friend who has built an impressive business, and I’m excited to merge firms. Together we will deliver more talent and more brainpower, and as a result a better end product for our clients through our combined team.”

Grade A Strategies and Filament have complementary businesses and clients, all with a focus on strategic business planning, branding and market analysis within the agricultural industry.

“Filament adds a new dimension of marketing expertise to Grade A Strategies clients’, backed by continued hands-on agricultural knowledge our clients depend on,” says Jon Anderson, president of Grade A Strategies. “The mission of both agencies has been the same - to develop the most engaging and impactful conversation with those who live and love agriculture to deliver results to a client's bottom-line. Now we’re joining forces to do it together.”

Grade A Strategies further builds on Filament’s dedication to the cultural mantra – We live it. The ability to put oneself in clients’ customers’ shoes and understand the daily challenges, paired with marketing excellence will continue to be the backbone of Filament.

For more information about Filament go to filamentag.com or call (608) 310-5335.

Filament is the only marketing agency focused solely on animal agriculture. This Madison, Wisconsin-based team combines their passion for agriculture with savvy marketing expertise to deliver unmatched results to their clients. Hands-on experience milking cows, hatching chicks, breeding pigs and pitching stalls, fuels Filament’s marketing insights. Get to know Filament at filamentag.com.

Grade A Strategies, Inc. is a marketing services firm focused on the business growth and development of the clients it serves. This Delafield, Wisconsin-based team works with clients to analyze individual situations, challenge conventional thoughts and assumptions and develop strategic marketing plans that achieve Grade A results: gradeastrategies.com.