The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard’s Dairyman.

Zinpro Corporation announces the launch of its blog, Essential Feed . The site features robust educational content for individuals to use who feed, raise and care for livestock, poultry and horses to improve animal wellness and performance.

“Essential Feed is a source for practical information created for anyone raising or caring for animals, from livestock and poultry producers, to animal nutritionists and veterinarians,” says Ronda Pick, global marketing content strategist, Zinpro Corporation. “We will be publishing new content frequently. Individuals can also subscribe to the free Essential Feed monthly e-newsletter containing the latest practical animal wellness and performance information.”

The blog contains mobile-friendly content, including educational articles, videos and infographics, along with downloadable Zinpro peer-reviewed performance trace mineral research summaries and white papers. The content focuses on multiple species, including dairy, beef, swine, poultry and equine.

“The information on Essential Feed is designed to help individuals raising and caring for animals overcome a variety of common animal production and animal performance challenges they may encounter,” says Connie Larson, Ph.D., global manager, Research & Nutritional Services (RNS), Zinpro Corporation. “Members of our RNS team from across the globe are contributing authors to the Essential Feed site and we’re excited to share our practical animal production expertise regularly through this new media channel.”

Users can sort content on the site by species and by the following production challenge categories:

• Animal Performance and Production
• Antibiotic-Free Production
• Digital Dermatitis
• Heat Stress
• Inflammation
• Lameness
• Reproduction
• Transition Cow Management
• Water Quality
• Zinpro Value