The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard’s Dairyman.

Even during challenging times, dairy farmers across the nation are committed to preserving this business and way of life.

It is early mornings, late nights and caring for the cattle every day of the year. It is living out a passion to raise quality cattle and supply healthy, nutritious products for consumers. And it’s all made possible thanks to the Registered Holstein® cow.

Holstein Association USA celebrates farm families during the next episode of Holstein America, 9 p.m. CST, Thursday, Feb. 7 on RFD-TV. Mark the calendar or set the DVR to record this anticipated television broadcast.

“No matter the market, whether it is fluid milk or cheese, Registered Holsteins allow farmers to make the best breeding decisions to benefit their operations,” says John Meyer, CEO of Holstein Association USA. “In the Holstein America series, we travel to regions across the country to see this versatility first hand.”

In Holstein America, learn about modern-day dairy production and hear from those with a passion for Registered Holsteins. The hour-long program, sponsored by Merck Animal Health, explores the programs and services offered by Holstein Association USA. Members explain how initiatives like Holstein Marketplace Sires, TriStarTM AMR and others help bring value back to the farm.

Holstein America premiered in February 2018 on RFD-TV. Join us for the third episode at 9 p.m. CST, Thursday, Feb. 7.

RFD-TV is a leading independent cable channel available on DISH Network, DIRECTV®, AT&T U-Verse, Charter Spectrum, Cox, Comcast, Mediacom, Suddenlink and many other rural cable systems. Reference your local listings for more information.

After the show, visit www.holsteinusa.com to find a complete collection of the Holstein America series online. Also stay tuned to Holstein Association USA on Facebook and Instagram for more information.

Holstein Association USA, Inc., www.holsteinusa.com, provides products and services to dairy producers to enhance genetics and improve profitability — ranging from registry processing to identification programs to consulting services.

The Association, headquartered in Brattleboro, Vt., maintains the records for Registered Holsteins® and represents approximately 30,000 members throughout the United States.