Professional basketball All-Star Al Horford has officially joined Built with Chocolate Milk in a new marketing campaign.
This robust English and Spanish language campaign, which includes new TVCs and digital ads, marks the first ever Hispanic launch, and will offer a strategic opportunity for the industry to tap into a key audience and new usage occasion with adult athletes. Additionally, by increasing the number of athletes and everyday exercisers who include chocolate milk as part of their post-workout routine, the campaign will help drive demand, consumption and sales of chocolate milk.
Since beginning his professional basketball career as the third overall pick in 2007, Al Horford has dominated the league and made a name for himself earning five NBA All-Star appearances. With over a decade in the league, Al has battled for rebounds at an astounding rate and consequently battled injuries as well. After working with a nutritionist, he quickly learned he needed to switch up some of his nutrition choices to properly recover, and turned to lowfat chocolate milk to help. Horford joins an impressive list of elite athletes, including tennis star Sloane Stephens and pro-triathlete Mirinda Carfrae.
You can check out his new ad creative here.