With more than 30 years of industry experience, Jeffrey Reidman of Norco, Calif. brings an expansive skillset and tremendous leadership to Select Sires Inc. as the cooperative’s incoming vice president of Latin America markets and dairy sire services in Plain City, Ohio.
In 1990, he and his brother founded Reidman Dairy Services, a sales and service business working with herds of 75 to 15,000 cows and providing training and leadership for a team of nine A.I. service technicians. In 2007, Reidman was hired by All West/Select Sires and has since worked as a Select Mating Service® (SMS®) genetic consultant and Select Reproductive Solution® (SRS®) specialist in southern California. He also collected data and implemented field trials for Select Sires’ Program for Fertility AdvancementTM and Program for Genetic AdvancementTM. Reidman’s career has been extremely successful, receiving Select Sires’ President’s Club award among other accolades.
“Jeff’s extensive experience with dairies of varying size and scale, combined with his knowledge of genetic and reproductive consulting programs will lead him to make a positive impact on Select Sires’ global dairy teams,” says Todd Kranz, chief development officer.
Having facilitated sales trainings, customer outreach meetings and provided insights on large herd management in other countries, Reidman’s international experience will be an asset in this new role. As vice president, he will oversee product placement, marketing and exportation and provide leadership direction and training for a team of Latin America sales managers and their distributors. He will also work with member and global partners to develop valuable tools and technology to enhance Select Sires’ genetic consulting services.
In addition to his career in the genetic and reproductive industry, Reidman has a lifetime of experience working with dairy cattle. After growing up on his family’s dairy and beef operation in North Dakota, he graduated from North Dakota State University with a bachelor’s degree in animal science.
Based in Plain City, Ohio, Select Sires Inc., is North America's largest A.I. organization and is comprised of seven farmer-owned and -controlled cooperatives. As the industry leader, it provides highly fertile semen as well as excellence in service and programs to achieve its basic objective of supplying dairy and beef producers with North America's best genetics at a reasonable price.