Agri-Plastics, a global leader of products that improve the health and growth of livestock, announced the hiring of Michelle Beier as their new Marketing Manager. Michelle is a creative leader with more than 20 years of professional experience in art direction, branding, and marketing.
Michelle will be responsible for the marketing development for all divisions of Agri-Plastics websites, social media accounts, marketing materials, and print advertising. In addition, she will also book and organize all trade shows as well as create and manage integrated market activities for Canada, the U.S. and International regions directed at customers, prospects, distributors, and resellers. Michelle will also liaise with local media for regional PR opportunities and coordinate press releases for corporate branding alignment. By developing and reviewing market assessments, Michelle’s role will be integral to supporting the sales force efforts and driving revenue results.
“I’m excited about this new opportunity. Agri-Plastics is a fast-growing company that develops products that help not only businesses and farmers but also their livestock ”, said Michelle Beier. “Their innovative, solution-oriented, and customer service philosophy give them a strong competitive advantage. I’m I am thrilled to be part of the Agri-Plastics team. My entire career has been spent in the creative field, and I look forward to continuing that tradition by providing visual and strategic solutions to Agri-Plastics’ current and future customers.”
Previously, Michelle managed the in-house team for the direct mail division at Cabela’s, as well as managing the global teams at Quad Graphics that supported the creative contract for Cabela’s and Bass Pro. She is an accomplished creative professional with extensive experience creating visual concepts designed to communicate ideas that inspire, inform and captivate consumers. Her expertise with marketing best practices delivers business solutions that drive increases in brand awareness while positively impacting the organization’s bottom line.
Agri-Plastics is owned and operated by third generation dairymen. They offer the best quality products for the farming industry by designing products that meet customer expectations while establishing a worldwide reputation for reliability and durability.