Katie Dotterer-Pyle, dairy farmer from Union Bridge, Maryland, participated in a national news program in New York City, on Wednesday, June 5.
On the nation’s most-watched morning show, Dotterer-Pyle promoted the “Real Love Convoy,” the national traveling campaign and partnership with Undeniably Dairy and Feeding America to rally consumers across the country to help get milk and other nutritious foods to families who need it.
Unfortunately, one in six kids in the United States faces hunger, and the problem is further complicated in the summer months without the benefit of school meals. The campaign encourages donations of milk to fight childhood hunger by visiting www.giveagallon.com.
The convoy includes a food truck that will serve kids dairy snacks, and an interactive school bus outfitted with fun activities to show where dairy comes from and to teach good nutrition. The first stop was at Duke Ellington Elementary School in New York City.
“Having the opportunity to share our dairy message on national television enabled us to shine a spotlight on what farmers do best and are most proud of - feeding people, especially those facing hunger,” said Dotterer-Pyle. “By partnering with Feeding America, we're not only spreading the goodness of dairy farming, but helping get nutritious meals to children throughout the summer, when they don't have access to school meals.”
Pitching to national and local media is part of the campaign to generate mass awareness of the dairy industry’s commitment to nourishing families and activating communities to help kids facing hunger.
Additional tour stops include Washington, D.C., Detroit, Michigan, Cleveland, Ohio, along with several smaller Real Love Convoy “pop-up” events in California, Illinois, Maine, Michigan, Ohio and Oregon.
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing nearly 11,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com.
