So, you've got some great ideas about how to promote dairy products and dairy farming and you are ready to get involved, especially during June Dairy Month. Maybe you've even started a blog, Facebook page, and Instagram profile.
I'm so glad you are ready to tell the story of why you farm and how it benefits the consumer, but maybe you would like some extra help.
This help could be in the form of communication and media training or networking with other farmers who are actively advocating for dairy farming online.
While the national dairy checkoff has a lot of resources via the Dairy Hub (if you aren't a member, you can sign up here), your local checkoff is the best place to start.
Here's a map showing your local checkoff area if you aren’t sure which office you are affiliated with.
Here are the websites of each:
American Dairy Association of Indiana
American Dairy Association Mideast
American Dairy Association North East
California Milk Advisory Board
Maine Dairy and Nutrition Council / Maine Dairy Promotion Board
New England Dairy Promotion Board
Oregon Dairy and Nutrition Council
United Dairy Industry of Michigan
If you would like to know more about your national checkoff and what we are doing to promote dairy products and dairy farming, please join our Dairy Checkoff Facebook Farmer Group.
The author is a Senior Vice President of Digital Initiatives at Dairy Management Inc.