National Dairy Month offers an opportunity for dairy producers to step back and recognize the big picture of milk quality and its impact throughout the supply chain - from farm to table. The commitment to producing safe and healthy dairy products starts on your dairy operation, but also has an impact on consumers. Stan Erwine of Dairy Management Inc. discusses the importance of telling consumers about your commitment to milk quality. Milk quality's effect beyond the dairy operation includes: Better taste Longer shelf life Consumer acceptance Domestic and global consumption Have you thought about how your on-farm mastitis management influences the end product and the marketplace? Visit www.milkqualityfocus.com to get the complete farm-to-table picture from Jim Sleper, director of Milk Supply, Land O' Lakes, and Stan Erwine, vice president of Producer Relations, Dairy Management Inc.