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Select Sires is excited to welcome Joel Penhorwood to the cooperative’s communications department as the new multimedia communications specialist. In this role, Penhorwood will develop multi-channel digital marketing outreach and communications pieces while assisting with online training programs for the professional development of Select Sires’ workforce.

Penhorwood is a graduate of The Ohio State University with a bachelor of science in agricultural communications. Since 2013, he has worked for Ohio Ag Net and Ohio’s Country Journal as a radio news broadcaster and communications specialist. He demonstrates an expansive understanding of print, radio and digital media and has managed many campaigns with great success.

“Joel’s past work experiences and unique skill set will be a tremendous asset to the Select Sires cooperative. His reputation in his field, background in production agriculture and strong ties to the dairy industry will undoubtedly enhance our communications efforts,” says Leslie Maurice, director of communications. “I am very excited for Joel to bring his passion for agriculture to our team and look forward to his contributions and creative ideas.”

Penhorwood serves his local and agricultural communities as a member of the Goshen Friends Church Discipleship team and a missionary advocate for Mission Aviation Fellowship, as well as a 4-H advisor and Logan County Farm Bureau Trustee.

Based in Plain City, Ohio, Select Sires Inc., is North America’s largest A.I. organization and is comprised of six farmer-owned and -controlled cooperatives. As the industry leader, it provides highly fertile semen as well as excellence in service and programs to achieve its basic objective of supplying dairy and beef producers with North America’s best genetics at a reasonable price.