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Filament and Hillstrom PR are excited to announce the merger of their two firms under the Filament brand, elevating both agencies passion, focus and commitment to marketing excellence.

“With a specific focus on issues and crisis management, Hillstrom PR’s 30+ years of experience deepens the level of service available through Filament,” says Ed Peck, president of Filament. “Jane Hillstrom and Hillstrom PR are synonymous with reputation management and we are thrilled to welcome Jane into the Filament family.”

Hillstrom PR provides strategic direction for a wide range of agricultural and food clients, including national and state trade associations and private companies, complimenting Filament’s client partners.

“Filament’s proficiency in digital marketing combined with their team’s depth of marketing know-how, provides a new dimension of marketing expertise to my clients,” says Jane Hillstrom, president of Hillstrom PR. “By joining forces, we will deliver a better product to all of our clients.”

Hillstrom PR further builds on Filament’s dedication to the cultural mantra – We live it. The ability to put oneself in clients’ customers’ shoes and understand the daily challenges, paired with marketing excellence, will continue to be the backbone of Filament.

For more information about Filament, go to or call (608) 310-5335.

Filament is the only marketing agency focused solely on animal agriculture. This Madison, Wisconsin-based team combines their passion for agriculture with savvy marketing expertise to deliver unmatched results to their clients. Hands-on experience milking cows, hatching chicks, breeding pigs and pitching stalls, fuels Filament’s marketing insights. Get to know Filament at

Hillstrom PR is known for reputation management and has written crisis plans for national brands and messaging on confidential, serious issues. This Sturgeon Bay, Wisconsin-based team’s experience encompasses reputation management for companies dealing with national food recalls and federal crimes to murder: