The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard’s Dairyman.

Vets Plus, Inc., announced that it has reached a sales agency agreement with Agri-Sales Associates (Nashville, TN) to support the continued strong growth of Vets Plus brands in the ag-retail marketplace. Agri-Sales Associates’ 30-person, professional field sales team will begin supporting Vets Plus on October 1.

Agri-Sales will be charged with representing Vets Plus’s leading brands, Merrick’s Blue Ribbon™, Probios® and Pets Prefer®, in independent farm and ranch retail, hardware, lawn and garden stores and animal health distribution nationwide.

“As we continue our fast-paced growth, we are very focused on providing our customers with the best service possible,” said Raj Lall, founder and CEO of Vets Plus. “With Agri-Sales’ track record of professionalism and success, they are an ideal resource to help us achieve the unsurpassed level of customer care we strive for.”

Jerry Bellar, Agri-Sales Associates’ founder and CEO, stated, “We are pleased to be working with Vets Plus to help grow their presence in the ag-retail space. The breadth of products they offer across species and categories and the innovative technologies they bring to their customers is truly impressive. We look forward to a very successful partnership.”

Vets Plus, Inc. is a leading manufacturer of health and nutrition products for livestock and companion animals, operating throughout North America and internationally. Vets Plus, Inc. is committed to quality and maintains SQF Level 3, edition 8.0 certification, NASC membership and AAFCO compliance. For information about Vets Plus, visit

Agri-Sales Associates, Inc. was established in January of 1976 to provide a national sales force of experienced, qualified manufacturer’s representatives for companies selling to the agricultural, lawn and garden, hardware, and veterinary markets. To find out more, visit