Last Call for Participation in Cornell University’s Milk Premium Survey! We Want Your Input!

The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard’s Dairyman.

Do you have a point of view on hauling cost structure for farm gate milk? What about quality and volume premiums when it comes to your milk check? Lastly, do you have a preference of shipping to a dairy cooperative or selling directly to a processor as an independent farmer? Then let us know by participating in Cornell University’s Milk Premium Survey!

A research team at Cornell University, Charles H. Dyson School of Applied Economics and Management is interested in learning more about farmers’ preferences and willingness to accept alternative premium payment programs, related milk premium adjustments, and milk handler business structures. The research team seeks out and invites current dairy farmers to take part in an online survey to examine inclinations for these various premium structures. The results will be communicated broadly to the dairy industry and will serve as valuable guidance to dairy farmers and milk handlers when considering alternative pricing structures and their related market effects.

On average, the survey has taken respondents between 7 and 15 minutes. All responses are kept confidential. Any sort of public report or presentation will not include any information that will make it possible to identify the person completing the survey. Each person completing the survey will be eligible for one of five $100 VISA gift cards.

The survey is available by clicking or copying and pasting the following link: https://tinyurl.com/DairyPriceSurvey. This is the final chance to have your preferences recorded!

The researchers conducting this study are Todd M. Schmit, Associate Professor, (email: tms1@cornell.edu, phone 607.255.3015), Roberta M. Severson (email: rmh27@cornell.edu, phone 607.255-1987), and Daniel Munch, Graduate Research Assistant. Please feel free to contact us with any questions or concerns. This work is supported by the National Institute of Food and Agriculture, U.S. Department of Agriculture, Smith Lever Project #1013677.