The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard’s Dairyman.

The 2020 Wisconsin Dairy Showcase, scheduled for April 22-25, 2020 at the Alliant Energy Center has been canceled to comply with CDC and statewide restrictions on gatherings, as a result of COVID-19. This is to protect the wellbeing of our exhibitors as well as the public.

The show will unfortunately not be rescheduled. Any exhibitor who has submitted an entry will receive a refund. The Wisconsin Holstein Association (WHA) staff will be working on this in the coming week or two.

The WHA staff is working on a plan for the Treasure Quest that is hosted in conjunction with the show. We’d like to thank everyone for their understanding and patience.

Those with questions can contact WHA Director of Communications, Mara Budde at 800-223-4269 ext. 2, or Executive Show Committee Chair Steve Endres, 608-279-5952.

About The Organization

Wisconsin Holstein Association is a not-for-profit membership organization with the purpose of promoting the Wisconsin Registered Holstein breed, its breeders and owners. Established in 1890, it has grown its junior and adult membership to become the second largest state Holstein association in the nation. For more information visit the WHA website at