The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard’s Dairyman.

American Dairy Association North East’s new video series honors the hard work and dedication of local dairy farmers – not just during the COVID-19 pandemic, but every day.

“Dairy farmers and all those working in the agriculture industry are considered ‘essential’ as they continue to produce food to feed our communities,” said ADA North East CEO Rick Naczi. “We regularly hear that consumers find comfort in knowing that their favorite products are readily available and have gladly rallied to show their appreciation to our farmers.”

The first video features retail workers recognizing farmers’ efforts for producing the safe, abundant supply of milk that is sold at their stores. In the first week, the post grabbed more than 5,300 views on Facebook, plus an additional 640 views on other social media outlets including Twitter, Instagram and YouTube.

The second video shows school food service workers and families thanking dairy farmers for continuing to provide milk and dairy foods for students’ well-being.

Because ADA North East has established relationships with those who work in retail, school foodservice, health professionals, students and consumers, those audiences want to show how much they value what dairy farmers do each day. Stay tuned for future videos from healthcare workers, Fuel Up to Play 60 partners, consumers, and more.

For more information about dairy checkoff programs, call 315.472.9143, or visit

About American Dairy Association North East

American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit, or call 315.472.9143.