May 19 2020 03:49 PM

    Positive Dairy Messages Shared with 2.5 Million Consumers

    The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard’s Dairyman.

    Maryland dairy farmer Katie Dotterer-Pyle of Cow Comfort Inn Dairy, Union Bridge, spoke up for dairy during a live interview and teaser on “Fox & Friends,” Monday, May 18, reaching an estimated viewing audience of 2.5 million.

    The interview portrayed farmers as essential heroes during this pandemic, and anchor Steve Doocy called out that “America’s farmers have risen to the occasion.”

    “Katie did a great job shining a light on the essential role farmers play today and everyday across the country,” said ADA North East CEO Rick Naczi. “Hearing directly from dairy farmers goes a long way in building consumers’ trust that the milk and dairy products they purchase are safe and abundant.”

    Katie emphasized that farmers also work together to support local communities and make sure that milk and other dairy foods get to those in need. She also encouraged people to visit GENYOUthnow.org to learn more about and support the dairy community’s national efforts in getting school meals to local children.

    GENYOUth, the national non-profit dedicated to supporting the development of healthy, high-achieving students, is helping get dairy products into the hands of families that need it, especially kids who are missing out on the nutrition they get in school meals.

    In the same link as the interview the segment was immediately followed by an additional mention of the national marketing campaign Undeniably Dairy and a call to action to donate. Also, a 30-second spot which emphasizes dairy farmers’ essential role will continue to air across Fox News broadcast and social properties for the next three weeks.

    Securing the news segment is a prime example of dairy checkoff staffs working together to share the story of dairy farmers and dairy’s essential nutrition in a variety of ways across an array of media channels.

    For more information about dairy checkoff programs, call 315.472.9143.

    About American Dairy Association North East

    American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com, or call 315.472.9143.