TechMix has hired Kelly Coulson to support sales and education in its domestic business unit. Kelly brings more than 15 years of experience in animal husbandry training along with more than two decades of sales, marketing, and retail experience. His extensive knowledge of the pharmaceutical sector, his diverse livestock production knowledge, and keen focus on solution selling and customer service, lay the background to support veterinarians and producers alike.
TechMix has robust product line solutions for livestock performance and production. Kelly’s extensive experience in the swine sector will focus on products that include Swine BlueLite®, Baby Pig Restart®, Dual Dry®, along with training for the TechMix 3E Program for developing young pigs.
Mr. Coulson joins TechMix from Merck Animal Health where he most recently worked in sales to support their prescription vaccine business. He also spent time in marketing, working as a product manager overseeing the U.S. swine portfolio. In previous work experience, Kelly spent several years working for Zoetis as a Territory Business Manager for the company’s pork business.
“Kelly adds tremendous depth to the TechMix team. His pharmaceutical experience will help as he trains and educates customers looking for effective antibiotic alternatives. The TechMix line of non-pharma supplements satisfy both veterinarians and producers with products that support animal health, performance and welfare. More than ever, Kelly’s skills will be welcomed by our rapidly evolving industry”, says Mike Nelson, TechMix President.
Kelly also brings with him considerable experience educating and training producers and caregivers about early disease recognition and intervention, treatment protocols, and the responsible use of antibiotics. A graduate of Kansas State University, Kelly holds numerous industry certifications.
About TechMix, LLC: Since 1983, TechMix has been manufacturing and marketing BlueLite®, the most recognized brand in livestock hydration support. It is often recognized as “Gatorade for animals.” TechMix innovates with livestock producers, veterinarians, nutritionists and universities around the world to provide the best hydration products to protect animals and producer investments. The TechMix dairy product lineup includes Bovine BlueLite®, Fresh Cow YMCP®, YMCP Vitall® and BlueLite® ReplenishM. Products for swine include Swine BlueLite®, Baby Pig Restart®, BlueLite® Pro2Lyte and Dual Dry®. All our products are science-designed to optimize hydration and nutrient absorption when needed most for recovery from stress events or improved performance. By providing the right hydration at the right time, TechMix is redefining hydration to keep animals drinking, eating and producing.