Shamrock Farms and Tillamook County Creamery Association have a vested interest in high-quality milk. As producer/processor organizations, with a wide variety of innovative dairy products distributed throughout the country, they know firsthand how on-farm quality translates to consumer acceptance and consumption. Gain insights and perspectives on: * Promoting products through consumer engagement * Innovative product development and promotion * Milk quality's impact on a dairy's profitability * How quality affects taste and shelf life Every dairy producer has a real opportunity to meet evolving consumer demands and connect to the end user through facility tours and community conversations, and by demonstrating, day in and day out, a commitment to quality dairy products. Visit to learn more from Molly Costa and Frank Boyce of Shamrock Farms, and Mark Wustenberg with Tillamook County Creamery Association. Commitment and pride in milk quality can benefit both the dairy operation and the industry as a whole.