Londa M. Johnson, Fitchburg, Wis., has been named an Area Representative for the American Jersey Cattle Association and National All-Jersey Inc., effective July 25, 2011.

Johnson will provide on-farm service in Iowa, Minnesota, Nebraska, North Dakota and South Dakota, and also travel nationwide as an evaluator for the AJCA Linear Type Traits Appraisal program.

"Londa is an excellent communicator with deep knowledge of the Jersey breed complemented by a strong skill set in dairy nutrition and management," said Neal Smith, Executive Secretary and CEO of the USJersey organizations. "Her cowside knowledge and marketing experience will be valuable in serving the varied needs of our customers in the central plains region."

Johnson has been a dairy production specialist with Landmark Services Cooperative providing nutrition management services since May of 2010. She earned a B.S. degree in dairy science from the University of Wisconsin-River Falls, with a minor in business and professional communications. In 2009, Johnson was a member of the UW-River Falls team that placed second in the National Intercollegiate Dairy Cattle Judging Contest, and was the eighth high individual overall. She also served as president of the UWRF Dairy Club and co-chair of the 2010 Falcon Premier Sale.

Londa was selected for the inaugural class of Jersey Youth Academy in 2009. That same year, she was a participant in the International Collegiate Ag Leadership Program for China and Vietnam and completed a progeny promotions internship at ABS Global Inc.

A native of Minnesota, Johnson grew up on her family's Holstein and Jersey dairy farm in rural LaCrescent. In addition to helping with ongoing herd management, she coordinated mating decisions for the herd and prepared cattle for shows.

She was awarded the American FFA Degree and elected state sentinel for Minnesota FFA (2006). In addition to being runner-up in the Princess Kay of the Milky Way competition, Londa was chosen as a National Beef Ambassador (2006-07).

The American Jersey Cattle Association, organized in 1868, compiles and maintains animal identification and performance data on Jersey cattle and provides services that support genetic improvement and greater profitability through increasing the value of and demand for Registered Jersey™ cattle and genetics, and Jersey milk and milk products. For more information on the association's complete line of services for dairy business owners, visit the website at www.USJersey.com or follow the news feed at facebook.com/USJersey.