The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard’s Dairyman.

On family farms and in rural places across America, dairy farmers share a goal of caring for their cows and families while supplying the world with quality milk and dairy products.

Holstein America, the leading dairy program on national television, airs at 9 p.m. central time, Thursday, Sept. 24 on RFD-TV. Mark the calendar or set the DVR to join Holstein Association USA and thousands of viewers in celebrating America’s dedicated dairy farm families.

The upcoming episode showcases the diversity of farms across the country and opportunities found through U.S. Registered Holsteins, the world’s perfect cow.

“The Holstein cow is a natural converter. She takes energy from the sun, rain, and forages, and produces milk. It’s a wonderful, sustainable and efficient part of life that we have,” says John Meyer, CEO of Holstein Association USA. “Our mission with Holstein America is to share that story with fellow farmers and consumers alike.”

Discover how dairy farmers are sharing their livelihoods with the community and beyond — from artisan cheese and farm tours to Washington, D.C., where Holstein Association USA’s Board of Directors represent members.

The hour-long program, sponsored by Merck Animal Health, is the only dairy-specific program produced for a nationwide audience. The February 2019 episode attracted nearly 300,000 Nielsen viewers; and the five programs that have aired to date have drawn more than 1.3 million YouTube views.

Join Holstein Association USA and dairy farmers across the country for the sixth episode of Holstein America at 9 p.m. central time, Thursday, Sept. 24 on RFD-TV.

RFD-TV is a leading independent cable channel available on DISH Network, DIRECTV®, AT&T U-Verse, Charter Spectrum, Cox, Comcast, Mediacom, Suddenlink and many other rural cable systems. Reference local listings for more information.