The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard’s Dairyman.
The bond between farmers and ranchers and their cattle is undeniable and time-honored. It is a deep-rooted commitment fueled by passion to care for their animals as they provide for us. Zoetis recognizes this age-old, two-way relationship, and it is dedicated to delivering advanced animal health solutions to help make the bond stronger, healthier and more robust.
“A lot has changed from the time humans first domesticated cattle. In fact, a lot has changed in the last 10 years. But one thing remains the same — if we take care of them, they will take care of us,” said Jared Shriver, senior vice president of U.S. Cattle at Zoetis. “And, now more than ever, the industry is finding ways to be even more efficient, sustainable and responsible as we raise healthy cattle and produce meat and milk.”
Developing an Advanced Answer
Zoetis continues to build on more than 65 years of experience and a commitment to continuously improve and deliver a world-class portfolio of products across a continuum of care to predict, prevent, diagnose and treat cattle health issues. This includes genetic testing and analytics to predict health challenges; safe and effective vaccines to help prevent disease and build immunity; precision livestock technology to detect events, such as heat and signs of illness; and proven, reliable products to treat disease.
Today, there is no shortage of data that farmers and ranchers can pull as they make decisions on the farm. Zoetis helps producers interpret and apply quality information to help keep cattle healthy and businesses profitable in the U.S.
Performance Livestock Analytics (PLA), now part of Zoetis, provides a way for beef producers to be more efficient in managing their business by analyzing accurate, real-time data from multiple inputs. Through the PLA digital platform, producers can use data to help maximize the health and performance of individual animals and the profitability of their business.
For dairy producers, the key to preventing and treating health issues is understanding the problem before it begins. CLARIFIDE® Plus is the first and only commercially available genetic test with cow and calf wellness traits plus novel fertility traits for Holsteins and Jerseys. This provides an opportunity for dairy producers to strategically invest in animals to build a better herd for the future, improving the well-being of their animals and the sustainability of their operation.
Supporting and Honoring Cattle People and Their Communities
“We are cattle people focused on helping cattle people — and their communities,” Shriver said. “Not only is our team committed to delivering animal health and technology solutions for on-farm success, we also are supporting our local communities and customers throughout this difficult time with initiatives like Fill the Fridge and volunteer hours of our team.”
The stories of commitment, passion and dedication never get old. Zoetis wants to hear from farmers and ranchers why they do what they do and how they focus on cattle care. Visit BornOfTheBond.com and share a story that showcases the special relationship you have with your cattle, or the industry, and you may be eligible for a special gift to recognize your bond.
Zoetis is the leading animal health company, dedicated to supporting its customers and their businesses. Building on more than 65 years of experience in animal health, Zoetis discovers, develops, manufactures and commercializes medicines, vaccines and diagnostic products, which are complemented by biodevices, genetic tests and precision livestock farming. Zoetis serves veterinarians, livestock producers and people who raise and care for farm and companion animals with sales of its products in more than 100 countries. In 2019, the company generated annual revenue of $6.3 billion with approximately 10,600 employees. For more information, visit www.zoetis.com.