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New Generation Genetics is excited to welcome Lauren Hendel as U.S. Sales and Progeny Specialist effective December 1, 2020.

Lauren brings diverse experience and knowledge of the dairy genetics industry. This includes experience in marketing, daughter progeny identification and photography, customer service, and A.I. bull care, collection, and semen processing. Most recently, she worked as a Genetic Consultant in southern Wisconsin. In this role she helped customers reach their genetic goals through sire selection and mating.

Lauren’s passion for Brown Swiss began at a young age. Growing up, she was actively involved on her family’s 400-cow dairy, near Caledonia, MN. Hendel Farms has been home to registered Brown Swiss since 1922.

“Lauren has an ideal skill set for this position and will be a very valuable asset to NGG going forward”, stated CEO Dan Gilbert. “We are confident Breeders in the Midwest and West will benefit and appreciate working with her”.

Lauren is a graduate of the University of Minnesota – Twin Cities with a Bachelor of Animal Science and minor in Agricultural and Food Business Management. While there she was active in the Gopher Dairy Club, and a member of the dairy judging and dairy challenge teams.

Lauren will be working out of the home office in Fort Atkinson, WI and will be covering semen sales in the Midwest & Western regions of the USA. Lauren will also coordinate progeny photography, assist with NGG's social media platform, press releases, advertising, web site maintenance and other office responsibilities.