Jan. 7 2021 08:57 AM

Former WeTransfer executive joins the mission of empowering farmers to increase productivity while reducing the impact on the planet.

The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard’s Dairyman.

Connecterra announced today that Min Zhu is joining the company as Chief Financial Officer effective January 4, 2021.

In her two-year tenure, the former WeTransfer executive contributed 40% topline growth and led a successful €35M Series B fund raising for the Dutch unicorn. Prior to this, Ms. Zhu hold various senior finance leadership positions in publicly listed companies, such as Philips, ICL and Biogen Idec. Her expertise spans from strategic business planning, decision-making to building highly impactful teams and transforming functions to various M&A events. Originally from China, she earned a degree in Accounting and Finance from Hoegeschool InHolland and holds her ACCA accreditation as a fellow member.

Together with the rest of team at Connecterra, Ms. Zhu is excited to bring technology disruption to the agriculture segment, empowering farmers to improve animal welfare and making dairy farming more sustainable while addressing the growing food shortage.

“Traditional farming needs disruption via technology. Connecterra is uniquely positioned to bring this breakthrough. I am honored to be part of the journey to scale this impactful business,” said Ms. Zhu.

Yasir Khokhar shared his excitement for Connecterra’s newest employee. “In hiring for the CFO role, we had a short list but one that is rare to find in a single person. Hunger to learn but experience from learnings, ability to thrive in chaos but stuctured, an expert in financial matterts but able to copilot operations. Min exemplifies these qualities and I'm delighted to have her onboard and join a team of upstream swimmers.”