Tom Francesconi of Haddon Heights, N.J., a junior studying food marketing and business intelligence and analytics at St. Joseph’s University in Philadelphia, received $3,000 dairy product marketing scholarship. He was selected from among 22 applicants.
Francesconi aspires to work for a large food company to lead its dairy division, gaining shelf-space in stores and market share growth for its dairy category. He also plans to focus on reaching Generation Z consumers through social media and utilizing e-commerce grocery shopping platforms to increase dairy sales.
Dana Carrato of Hazleton, Pa., a junior majoring in food science at Penn State University at University Park, received a $1,500 scholarship last fall. The scholarship is managed through the Department of Food Science in the Penn State College of Agricultural Sciences and awarded to a food science student with an interest in dairy food innovation.
Students must have been enrolled in an accredited university or college in Pennsylvania or be a Pennsylvania resident with an interest in the dairy foods marketing industry to be considered for the scholarship.
For more information about the scholarship program, contact Cara Trotter at ctrotter@milk4u.org.