The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard’s Dairyman.

Each day, dairy farmers across America rise to the challenge of feeding a growing world.

Consumers today have more choices than ever before when it comes to high quality milk, delicious cheese, and other dairy products. None of this would be possible without U.S. Registered Holsteins®, and the people who raise them.

Holstein Association USA shares stories of the nation’s dairy producers through its documentary series Holstein America. Now in the program’s fourth year, the next episode broadcasts at 7 p.m. CST Monday, Feb. 8 on RFD-TV. Mark the calendar or set the DVR to record this exciting television broadcast celebrating the dairy community.

“Holstein America is our tribute to dairy farmers and families who are committed to producing the best milk and dairy products possible for consumers,” says John Meyer, CEO of Holstein Association USA. “We know you’ll enjoy the remarkable stories of the people behind the cows.”

In the upcoming episode, Holstein America explores the versatility of milk and U.S. Registered Holsteins.

On farms from Colorado to Massachusetts, individuals, and families from all walks of life share their passion for Registered Holsteins — and providing an abundance of dairy products, sustainably. South Dakota State University students showcase their first-hand experience with dairy production and manufacturing. In Wisconsin, Widmer’s Cheese Cellars gives a behind-the-scenes look at how artisan cheeses are handled and made with care.

The hour-long program, sponsored by Merck Animal Health, will also explore the programs and services offered by Holstein Association USA. Members explain the value of registration, classification, and new technology offered by the world’s largest dairy breed organization.

Join us for Holstein America at 7 p.m. CST, Monday, Feb. 8 on RFD-TV.

RFD-TV is a leading independent cable channel available on DISH Network, DIRECTV®, AT&T U-Verse, Charter Spectrum, Cox, Comcast, Mediacom, Suddenlink and many other rural cable systems. Reference local listings for more information.

After the show, visit to find a complete collection of the Holstein America series. Also stay tuned to Holstein Association USA on Facebook and Instagram for more information.