Jan. 28 2021 01:57 PM

American Dairy Association’s ‘Farm to Table’ Program Connects Consumers with Farmers

The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard’s Dairyman.

American Dairy Association North East is partnering with retailer Acme to help consumers connect with where their milk comes from by featuring two Pennsylvania dairy farm families on signage throughout the dairy aisle with its “Farm to Table” campaign.

The Bitler family of Vista Grande Farms, Fleetwood, Pa., and the Gehringer family of Four

Springs Farms, Kutztown, Pa., can now be seen in the dairy case at 18 Acme stores in southeastern Pennsylvania. Sixteen additional Acme stores will also receive the signage in the near future.

“Our Farm to Table campaign is just one part of our Dairy Aisle Reinvention retail program that helps shoppers have a positive experience in the dairy aisle,” said ADA North East CEO Rick Naczi. “Our retail partners are reporting significant sales growth after a new installation.”

More than 455 stores across ADA North East’s six-state region have featured more than 25 different farms and farm families as part of the Farm to Table campaign.

Also, through the Dairy Aisle Reinvention program, ADA North East gives the dairy case a “makeover” by incorporating merchandising techniques such customized signage to highlight the real dairy in the dairy case and by providing nutrition and product use ideas to encourage shoppers to fill their carts with dairy. In 2020, 562 stores owned by 12 different retailers were fitted with new signage.

In Pennsylvania stores, signage also features “Choose PA Dairy,” a campaign that reminds shoppers they’re buying locally produced milk. Choose PA Dairy is a joint effort with ADA North East, Center for Dairy Excellence, Pennsylvania Department of Agriculture, Pennsylvania Dairymen’s Association, and Professional Dairy Managers of Pennsylvania, among others.

To learn more about the Dairy Aisle Reinvention program, contact American Dairy Association at 315.472.9143.