March 16 2021 11:54 AM

Agreement Offers to Help World Dairy Recoup Pandemic Related Economic Losses

The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard’s Dairyman.

Dane County has offered World Dairy Expo a 10-year contract extension, ensuring the world-renowned agricultural trade show continues in Madison, County Executive Joe Parisi announced today. Among other features, the new proposed agreement compensates World Dairy Expo for economic losses resulting from the Covid-19 pandemic, providing a clear incentive for the event to remain at the Alliant Energy Center.

"World Dairy Expo is a long-standing partner of Dane County and this contract extension reflects our commitment to our farmers, our agricultural heritage, and this event," Parisi said. "Our partnership has withstood decades and a global pandemic won't change Wisconsin's love for this event and what it means for our economy," he added.

Under the 10-year extension offered by Dane County, World Dairy Expo would remain in Madison at the Alliant Energy Center through 2030. The 2021 and 2022 shows would be hosted by Dane County at no cost to World Dairy, reflecting a discount for decreased revenues the event experienced as a result of having to cancel the 2020 show due to Covid-19. Given current rates of vaccination and nearly a half million dollars’ worth of upgrades the Alliant Energy Center is making to air handling units in its facilities, it is expected this fall's World Dairy event will be able to safely occur.

The contract needs the review and approval of the World Dairy Expo Board before it can be ratified by the County and the Board of Supervisors.