Each May, the Pennsylvania Beef Council (PBC) celebrates beef producers and consumers alike for the entire month. This year, May is Beef Month efforts will be aimed at giving back to communities and families across the state through a campaign to support PA Eats! PA Eats is a non-profit organization that helps to showcase Pennsylvania’s unique food culture and supports member food banks across the state.
The PBC has planned several programs and projects to highlight beef as our favorite protein throughout the month. One of the most notable, is an effort to support PA Eats mission, which is feeding Pennsylvania families. The PBC has a limited edition, specially designed EAT BEEF t-shirt for sale via their SquadLocker store. All proceeds from the t-shirt will be directly donated to PA Eats to further support their efforts to fund member food banks.
In addition to the t-shirt campaign, two hands and pans style videos will highlight beef as an affordable protein that can be utilized in a multitude of recipes; including a cook once, eat twice recipe dish where home cooks can prepare a roast and enjoy multiple family meals.
The PBC efforts for May is Beef Month highlight the Beef Checkoff’s work to educate consumers about beef and to promote beef as a safe, affordable, nutritious product. In addition to the PA Eats campaign, look for beef to appear on-screen via digital streaming and traditional TV. PBC has a producer celebration campaign that will be targeted to producer audiences via YouTube streaming and traditional TV commercials with WJAC in their Central PA market.
Whether you’re a beef producer, consumer or supporter, May is the time to celebrate all things beef! To keep up with all of the May is Beef Month programming, follow the PBC on Facebook or visit our website at www.pabeef.org.
To learn more, contact Courtney Gray at cgray@pabeef.org or 1-888-4BEEFPA.
