The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard’s Dairyman.

Thanks to the generous support of Compeer Financial, youth participating in the International Junior Holstein Show on Tuesday, September 28, will receive enhanced cash premiums at World Dairy Expo® 2021. In 2019, more than 150 dairy youth from across North America exhibited 235 animals in this stand-alone junior breed show. Throughout the week of World Dairy Expo 2021, Dairy Cattle Show exhibitors will be awarded more than $150,000 in cash awards and premiums on the colored shavings.

The first entry deadline for World Dairy Expo’s 54th Dairy Cattle Show, September 28 through October 2 in Madison, Wisconsin, is September 6 at 11:59 p.m. (CST) to avoid late fees. Dairy Cattle Show entries have transitioned exclusively online at in 2021. Late entries may be submitted online through September 16 for an increased fee or until 5:00 p.m. (CST) the day before the respective breed meeting for an additional charge.

Due to continued land border restrictions between the United States and Canada, World Dairy Expo recently committed to offering full refunds to Canadian exhibitors unable to cross the border due to federal regulations. Exhibitors who have questions related to COVID-19 policies at World Dairy Expo should visit
Expo’s current COVID-19 policies, established by the WDE Executive Committee, will be available on September 2.

Entry information, the schedule of events, rules and other updates can be found in the Premium Book – available online at Exhibitors with questions should contact Laurie Breuch, WDE Dairy Cattle Show Coordinator, at or Ann Marie Magnochi, WDE Dairy Cattle Show Manager, at

Serving as the meeting place of the global dairy industry, World Dairy Expo brings together the latest in dairy innovation and the best cattle in North America. The dairy industry will return to Madison, Wis. for the 54th event, September 28 through October 2, 2021, when the world’s largest dairy-focused trade show, dairy and forage seminars, a world-class dairy cattle show and more will be on display. Download the World Dairy Expo mobile event app, visit or follow WDE on Facebook, Twitter, LinkedIn, Spotify, Instagram or YouTube for more information.