The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard's Dairyman.

Dairy MAX is investing in the future of food service, and that dedication was recently on display at the Colorado Restaurant Foundation’s ProStart competition in Denver, Colorado.

“We’re thrilled to partner with Dairy MAX,” said Sonia Riggs, president & CEO of the Colorado Restaurant Association. “We are grateful for their ongoing support and education efforts for our Colorado ProStart students and teachers.”

The partnership not only allowed Dairy MAX to help inspire the next generation of chefs and food service personnel, but it also acted as a conduit to illustrate the delicious, sustainable, and nutritious attributes of dairy foods. Dairy advocates were seen adding value throughout the event, offering interactive games and education to teach students about dairy’s positive attributes.

“Dairy MAX’s sponsorship of the ProStart competition allows us to encourage future chefs to take advantage of dairy’s versatility in the kitchen,” said Josh Srader, Dairy MAX business development manager. “Dairy foods like milk, cheese and butter are a natural fit for restaurants. They provide the flavor, experience and nutrition patrons desire, while also having a truly positive sustainability story.”

To kick off the competition, students, teachers, and mentors heard a message about dairy farm families' commitment to the future of food service, followed by a video. Through the video broadcast during the event, attendees learned about dairy farm families' commitment to environmental sustainability, as well as the cows’ health and comfort. In addition to the Dairy Tour 360 video, students participated in spin-the-wheel and jeopardy-style games, where they were quizzed on their dairy-related knowledge. The games acted as a bridge to facilitate discussion around the benefits of milk, cheese, yogurt and butter.

“I learned that farmers take really good care of the farm,” said Kasandra Camacho, a student from Prairie View High School in Henderson, Colorado. “They use a gallon of water more than five times.”

Dairy MAX’s connections didn’t end at interesting facts, though. Dairy MAX team members made meaningful connections, too. One attendee, Manuel Lizardo, who stopped by the Dairy MAX tables explained that he had quit consuming dairy due to concerns about antibiotics in milk and the treatment of cows. Dairy MAX team members built a relationship of trust with the attendee, and they shared the rigorous protocols and tests dairy farm families abide by.

Lizardo said that he learned dairy products at the store don’t have antibiotics in them, and that dairy farm families treat their cows with the utmost respect. “I love chocolate milk,” Lizardo said. “I think I’ll try chocolate milk again after visiting with Dairy MAX today.”

Dairy MAX’s partnership with the Colorado Restaurant Foundation’s ProStart program is two-fold. One aspect is the ProStart competition, and the other is hosting Culinary/ProStart teachers at local dairy farms to show the quality of care that dairy cows receive and the sustainability of dairy. ProStart/Culinary educators from across Colorado spent the day at a dairy farm to learn about how dairy is needed for a healthy diet, while also being a sustainable and ethical food and beverage.

“The best part of the tour was seeing the life cycle from infancy to the life span of a cow here on the dairy farm and to see how awesome dairy farmers care for their cows,” said Megan Rains, Gateway High School Culinary/ProStart teacher. “Everything I do as a teacher is about food, so being able to talk about dairy and bring that real-life example of why we need dairy farms and why we need dairy will be great to share that with my students.”

Find out more about how Dairy MAX works with industry partners and students alike by visiting

About Dairy MAX

Founded more than 40 years ago, Dairy MAX is one of the leading regional dairy councils in America – representing more than 900 dairy farmers and serving communities in eight states: Colorado, southwest Kansas, Louisiana, Montana, New Mexico, western Oklahoma, Texas and Wyoming. A nonprofit organization, Dairy MAX is part of a nationwide effort to promote American agriculture, support dairy farming and drive impact for every dairy farmer. The organization operates five audience outreach programs: business development, consumer marketing, health and wellness, industry image and relations and school marketing. For more information about Dairy MAX and its team of experts, visit Dairy resources and delicious recipes are available at

About Colorado ProStart

Colorado ProStart® is a high school hospitality education program of the Colorado Restaurant Foundation, Colorado Restaurant Association, and the National Restaurant Association Education Foundation. The program offers a restaurant/hospitality management, culinary arts, and business economics curriculum to juniors and seniors, and provides high school and college academic credit, scholarships, and paid work experience opportunities for students. Colorado ProStart® currently serves hundreds of students at 40 high schools across the state. The program provides high school and college academic credit through Metropolitan State University of Denver, ProStart Post-Secondary Passport, scholarships, and employment opportunities.