Feb. 27 2024 10:33 AM

We are highlighting dairy’s nutrition and health benefits to build on its great taste.

You have your crackers and your tomatoes, but something’s missing. It’s the mozzarella cheese, of course! Combined, this trio may make for a great appetizer or party snack.

But there is more beyond the surface of this tasty combination that the dairy checkoff is looking to deliver to consumers. Cheese and other dairy foods have been shown to boost immunity and improve gut health, plus they are a great source of protein.

This matters to consumers, who have different expectations of the foods they eat these days and are seeking benefits beyond taste. We especially know there is heightened interest in protein-rich and immune-boosting foods during the winter months. The new year is a time when many individuals set health-related goals and resolutions. As such, there is an increased focus on nutrition and wellness, driving demand for foods perceived as beneficial for health, including those high in protein such as dairy. And with growing awareness on preventive healthcare and wellness, consumers are seeking foods that support their immune systems and overall health, especially during times when they may be more susceptible to illness.

As a result, Dairy Management Inc. (DMI) is upping its message on dairy’s unique benefits via its social media channels. DMI has several pieces of online content available, including:

Recipes remain a strong part of our online strategy and we are promoting these, too:

Be sure to share this content with your online followers to remind them that every serving of dairy delivers much more than simply great taste and nutrition. There are other unique benefits that can help them survive the winter months.

Don Schindler

The author is a Senior Vice President of Digital Initiatives at Dairy Management Inc.