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Checkoff programs are under fire from all sides—critics are questioning their value, and Washington is threatening their future. Amidst this, anti-checkoff groups are making their voices heard, but what about the real story?
Paulsen is standing up for checkoffs and their essential role in agriculture.
We brought together top checkoff leaders for an exclusive webinar to defend the work they do in communicating value back to farmers. This behind-the-scenes discussion revealed how checkoffs are fighting to build trust and transparency with their producers.
Panelists included:
- Anne Warden, CEO, American Pecan Promotion Board, American Pecan Council
- Lucas Lentsch, CEO, United Soybean Board
- Joanna Hunter, Group Executive Vice President, Head of Farmer Relations & Outreach, Dairy Management Inc.
- Bill Even, CEO, National Pork Board
- Matt Merritt, Director of Public Relations, Paulsen
Watch the full webinar below.
