The information below has been supplied by dairy marketers and other industry organizations. It has not been edited, verified or endorsed by Hoard’s Dairyman.
More than 550 companies from across the globe traveled to attend and showcase new technologies at the 2024 World Dairy Expo Trade Show. Representatives from 41 states and 22 countries visited with Expo attendees, taking advantage of the large, diverse crowd at the Alliant Energy Center, who enjoy looking through the engaging booths throughout the Trade Show.
Every year, exhibitors compete to develop the most eye-catching, interactive, and stylish booths to win awards in the following divisions: New Booth, Small Booth, Medium Booth, and Large Booth. These divisional awards were sponsored by Econoprint during the 57th event. A panel of judges evaluated the booths, looking at inviting, interactive displays.
In the New Booth division, CATTLEytics, from Ontario, Canada, won top honors. Child-friendly elements and the inviting nature of presenters took this booth to the top. CATTLEytics is a dairy-focused technology company, transforming dairy farming by streamlining operations using digital systems and apps. These tools allow farmers to focus on caring for cows and producing high-quality milk while improving profitability and sustainability.
First Defense Calf Health, based in Portland, Maine, took home the Small Booth division award. From stylish leather jackets to mohawk-type hats, First Defense Calf Health had a strong line around their booth all week. Youngstock-focused solutions are prioritized by First Defense Calf Health, using science-proven and USDA-approved scours-prevention products, to assist in keeping dairy and beef animals healthy.
The Medium Booth division winner, Low Carbon Technologies, hails from Plain City, Ohio. Greenery and eye-catching displays donned the booth, focusing on the tie to sustainability initiatives for the dairy industry. Low Carbon Technologies is committed to assisting producers with sustainable solutions, such as reduced greenhouse gas emissions, while earning a premium for their low carbon production practices.
Merck Animal Health took home the award for the Large Booth division. The modern design and refined look took Merck Animal Health to the top of their division. Merck’s research-driven technologies allow them to develop, manufacture, and market various veterinary medicines and services in the United States and internationally.
These companies were recognized at the Commercial Exhibitor Party, hosted by Hoard’s Dairyman and World Dairy Expo, on Tuesday, October 1.
Serving as the meeting place of the global dairy industry, World Dairy Expo brings together the latest in dairy innovation and the best cattle in North America. The global dairy industry returns to Madison, Wis. for the 57th event, October 1 - 4, 2024, when the world’s largest dairy-focused trade show, dairy and forage seminars, a world-class dairy cattle show and more will be on display. Download the World Dairy Expo mobile event app, visit worlddairyexpo.com or follow WDE on Facebook, Twitter, LinkedIn, Spotify, Instagram or YouTube for more information.
