WMMB Uses New Tools to Inform Wisconsinites of Dairy Industry's Impact in State
YouTube Channel, Motion Graphics Video Launch Feb. 1

"Over the past 10 years, WMMB and many others have worked to help consumers understand the value the dairy industry brings to the state's economy," said Patrick Geoghegan, senior vice president of corporate communications for WMMB. "Our new tools reinforce this message but also highlight the personal connection Wisconsin residents have with the dairy industry."
"The Dairy Dollar' video helps illustrate how something as simple as buying a piece of cheese or a gallon of milk impacts not only the dairy industry, but local Wisconsin businesses and communities."

In addition to the two and one-half-minute motion graphics video, the Dairy Impact Wisconsin YouTube channel will house other informational dairy videos and commercials. To help tell the story and support the video, residents will also see a 30-second TV ad debut during the Wisconsin Interscholastic Athletic Association (WIAA) Basketball Championship in March.
To learn more about the impact that dairy farms have on Wisconsin's economy, environment and communities, visit www.DairyDoingMore.org.
2.02.2012